Analysis of the Problem of the Brisbane Travel Company †Free Samples

Question: Discuss about the Analysis of the Problem of the Brisbane Travel Company. Answer: Introduction This report primarily portrays an analysis that the international travel and tourism company cannot retain its proper amount of value generation. However, the company has a good amount of Total Transaction Value but somewhere or the other the sales of some brands are not up to the mark. Brisbane Travel Company is an internationally claimed company but it has also problem with its Ethical Values, Organizational Behaviours and in Corporate Social Responsibility (Blowfield Murray, 2014). The report mainly focuses on the fact that this company has a huge problem with the leadership qualities of the managers and the CEO. Most of the employees join in the company but they do not work for a long time. The outline of the report is mainly related to the implication of Organizational behaviours and Ethical Values in order to improve the work culture (Brammer Mellahi, 2015). Analysis of the Critical Problems and Issues Brisbane Travel Company has a national and international recognition. It has mainly become successful with the conventional techniques of brick and mortar business type in which the customers interact face to face with the businessperson in the store. Then they have used the business strategies of online marketing and the collaboration strategies (Christensen, Mackey, Whetten, 2014). Consequently, it has a positive impact on the progress of the company. They have also reached the target of Total Transaction Value specifically on their own efficiencies. Nevertheless, the problem occurred when they saw disturbance in the prosperity of the company. This is because the transaction value went well but their revenue generation in some of the company did not go well. The CEO of the company Danielle Harding then observed that the TTV declined by 15 percent which became a concerning issue for the company (Slack, Corlett Morris, 2015). Then the CEO recognized that they have to use new innova tive ideas for the company which includes the focus on different areas mainly focusing on the Ethical Values and Corporate Social Responsibility and finally applying strategies based on this. Absence of Positive Ethical Culture It can be considered that in present days any companies or business organization has to be answerable to the employees and the customers and even to the government in various cases. The company cannot act according to its will. The dealings and the transactions of the company comes under different business policies and ethics. Not everything happens according to the wills of the manager or CEO of a company. The main reason for maintaining the ethical culture because it helps the company to maintain a consistency between the strategies of achieving targets of the company as well as it does not have adverse effect on the employees of the organization (Mason Simmons, 2014). On the other hand the employees and the the leaders of the company should also maintain certain norms in order to have a suitable working environment (Baden Harwood, 2013). . The main problem of the Brisbane Company is that the employees do not stay in the company for a long time. This is one of the major drawbacks of a company. This reflects the fact that the leaders and the managers of the company do not pay much heed to the benefits and needs of the employees. It can also happen that due to the absence of proper managerial skills and the lack of implication of proper disciplines of the company the employees are not interested to work in the company for a long time. No Motivational Leadership Business Ethics and Corporate Social Responsibility integrates one of the important things, which is the inclusion of the proper leadership. Leaders are very important for a company. First leaders should have certain qualities of honesty, integrity and the capacity of binding the employees together (Tingchi et al., 2014) He or she should not become a power wielder that to attain his or her personal benefit only rather that person should motivate the employees and the team members to work co-ordinately and efficiently with the other employees. The leaders of the company should be honest and there should be no bias nature among them, which will create a discontent among the employees ( He Lai, 2014). Moreover, the leaders also have to encourage the employees to implement their own ideas in the work. The leaders should also emphasis on the weakness and strengths of each employee so that it can tackle them and manage them accordingly. The leaders also have to be conscious and well aware about the code of conduct of the office or the company and behave accordingly because seeing the attitudes and behaviours of the managers and the leaders the employees will get inspired accordingly. The HR managers should also be cordial as well as strict while dealing with the employees. In the end it can be considered that that the leaders should supervise the fact that the progression of the company as well as they must look after the individual development of an individual in the company along with all the benefits and securities of the employee (Zhu, Sun Leung, 2014). The Brisbane Travel Company lacks in the absence of the leadership. This is the reason for which the company is not able to retain its employees permanently. No Execution of Code of Conduct in the Company It is told earlier that application of proper code of conduct and business ethics is very much required for a company to retain its consistency in profit making. The implication of ethical code is also required for the consistent survival of the employees (Wu et al., 2015). Thus, for this reason the proper implementation of the ethical values are very much required in a company. In Brisbane Travel Company, this is one of the aspects, which is lacking in the company. This reveals the issue that the managers of the company only focused on the revenue-generation of the company. But todays trend in the business market is also looking after the ethical codes of the company which enhances the overall reputation of a company. The weak application of the ethical codes also creates a disorder and chaos in the business environment. Moreover, if there is misconduct from the employees or the supervisors and the managers then no one is accountable for it. If an office or an organization has to retain its consistency then obviously it has to be very strict regarding the rules, regulations and the principles of the company ( Vlachos, Panagopoulos Rapp, 2014) . In addition, this fault of the leaders that he or she cannot imply the code of conducts in the company. Analysis of Alternatives and Options The Brisbane Travel Company has specifically problem in the organizational behaviour and the implementation in the ethical codes .The company lacks in encouraged leaders and new innovate strategies. Application of Ethical Code of Conduct Ethical code of conduct is very much required in an office in order to sustain an enriched ethical culture in the organization. The ethical code of conduct is very entitled to the behaviour of the employees and the managers of the company. The deterioration in the ethical code of conduct leads to corruption and anarchy in the company. So in order to solve this problem at first there must be an Ethical Committee, which would look after these issues (Park, Lee, Kim, 2014). There must be a penalty if the code of conduct is violated in its highest terms. HR managers play a crucial role in administering these norms of conducts in the company. He or she has to be employee-friendly as well as formal and strict while dealing with the employees of the company. The managers in the Brisbane must implement these business strategies to create a cordial environment in the company. Finally, every company should have a separate cell to look after the problems of the woman. Presence of Motivational leaders The most tragic part of the Brisbane Travel Company that there is no existence of inspirational leaders for the company. A leader of a company should be a role model for the employees of the company. A leader plays a crucial role in binding the employees of the organization and a company (Crane Matten, 2016). Therefore, the company must have efficient team leaders who could supervise and coordinate the members in a positive way as well as to teach the faults and shortcomings of the employees and the members for the organization. An efficient leader must not exploit the subordinates for any kinds of personal benefits. If a leader does this then, it would be a serious breach of conduct and the leader would set a very bad example in the company. Hence, the leader must be very strict with his or her own code of conduct. A leader must also do a review the decisions of the Committee that in true sense they are supervising the code of conduct in the company. Finally, the Brisbane Travel co mpany should appoint a such kind of leader that it would motivate the employees to implement their own knowledge in the work and also encourage them to continue in the company. Up gradation in Policies for the Employees In the Brisbane Travel Company apart from the application of the policies in context to ethical principles and the norms and principles of the company there should also be application of the policies for the employees in context to remuneration, leaves and other benefits (Glavas Kelley, 2014). There should be proper awards and recognition for the hardworking employees of the company. The environment of the company must have proper discipline as well as the surroundings of the company must be joyful also otherwise the employees will find no interest to work in the company. It is true that a company or a workplace is a place to do work only. However, it must be remembered that if the employees are not given a sense of happiness and a feeling of safety and security then the employees will not be no more eager to work in the company. There must be friendly and cordial relations among the colleagues of the company. Otherwise, if there is existence of conflicts and tensions among the empl oyees then also the working environment of the employees get disturbed. These are factors must be kept in mind among the policymakers of the company while formulating the policies for the welfare of the company. Recommendations It can be said that in the whole report there are discussions and analysis about the faults of the company for which inspite of attaining the target in terms of revenue generation, the companys sale declined in some of the brands of it. There are various solutions given in relation to proper implication of ethical code of conduct and appointment of efficient and broad-minded leaders. Another important thing recommended in this section is that besides giving benefits to the families of the employees of the company ( Zeng et al., 2015) . It can be said that the CEO of the company can provide pension schemes and medical benefits to the families of the employees. This will motivate the employees to sustain in the company for a long time. Another important thing is that the company must be sensitive in gender related issues. Finally these are the additional issues which must be considered during taking decisions to make the policies and other norms. Conclusion In the end it can be considered that the employees of a organization are the main assets of a company. If the interests of the employees are not looked after then it is hard for the whole company to be consistent in its position in the long run. One can learn from the above analysis that it is very important to maintain proper code of conduct, discipline of the company. Hence, in order to do this the company must apply a strict code of conduct, ethical culture in the organization. However, along with the implication of the strict principles in the company the company has to observe that the infrastructure of the office is very joyous and interesting. This is because the employees must feel a homely environment while working in it. Another important factor is that the company must have good quality of leaders who will lead the company in a positive way. This is because they are the pillars upon which the companies are based on , they supervise each and every aspects of the employees a nd collectively work along with the employees. This will give a strong sense of confidence and dignity if the leaders also respect them and have assurance on them. These are the issues which are to be scrutinized in the Brisbane Travel Company to regain its recognition. References Baden, D., Harwood, I. A. (2013). Terminology matters: A critical exploration of corporate social responsibility terms.Journal of Business Ethics,116(3), 615-627. Blowfield, M., Murray, A. (2014).Corporate responsibility. Oxford University Press. Brammer, S., He, H., Mellahi, K. (2015). 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